10 Digital Marketing Skills You Should Learn in Nigeria

Digital Skills / Affiliate marketing / digital marketing

10 Digital Marketing Skills You Should Learn in Nigeria


The use of electronic devices in marketing has become popular across the World and Nigeria. Digital Marketing is now the most effective way of marketing in small businesses and other ventures. The emergence of digital marketing skills in Nigeria has made this process much more efficient.

Many companies and businesses are now leveraging the online space to create brand awareness. They also use this medium to promote their products and services to many internet users.

In this article, we will be talking about some digital marketing skills in Nigeria. You will also learn about some digital marketing skills in Nigeria.

Before I talk about the topic, let me briefly explain what digital marketing means.

Digital Marketing Agency: All You Need To Know

What is Digital Marketing?

Digital marketing involves using the online space to promote products and create brand awareness. These services also include social media, advertisement platforms, text, multimedia messages, Emails, and other tools. 

The growth of internet users has prompted the utilization of the online space to promote products and services to people. Companies and small businesses can use email marketing, social media, websites, and other digital tools to accomplish their marketing course.

This medium has become so important because of the value it provides for businesses. That is why many people are now acquiring digital skills and offering their services to companies.

They are various types of digital marketing skills that you can acquire. In the next section, we will talk about some popular digital marketing skills you can acquire.


10 Digital Marketing Skills You Should Learn in Nigeria

Below, I list some of the best and most effective digital marketing skills you can acquire in Nigeria.



    1. Social Media Marketing
    2. Content Marketing
    3. Email Marketing
    4. Web Data Analysis
    5. Search Engine Optimization (SEO)
    6. Search Engine Marketing (SEM)
    7. Affiliate Marketing
    8. YouTube Channels
    9. Digital Marketing Automation
    10. Content Writing


  1. Social Media Marketing

This skill is one of the most exciting and lucrative digital skills in Nigeria. There are millions of Nigerians that are active on social media platforms. This medium is the most effective way of engaging with active social media users.

The use of social media platforms to promote businesses, brands, and companies are now widespread. Social media platforms such as Facebook, Instagram, LinkedIn, WhatsApp, Pinterest, and Tiktok are now used for marketing purposes.

Businesses use these platforms to engage with their target audience and generate leads and sales. Acquiring social media marketing skills can open your services to companies and businesses looking to build an online presence.

As a social media marketer, you have to know the platforms that appeal to a particular industry. This skill will make your services more effective.


  1. Content Marketing

Creating useful, valuable, and engaging content for a target audience can be pretty tricky. Companies are looking for experts and skilled content creators to deliver valuable content to their audience. That is where content marketing comes into place.

This skill requires you to create content for any of the following; social media accounts, website copy, copywriting, advertisement copy, etc.

The purpose of this content would be to engage the target audience to make an action. Content marketing aims to sell products, get Email subscribers, and build online followership.

Companies and small businesses often use content marketing services through blogs and websites. As a digital marketer, you should be very active in creating content with any marketing medium that appeals to a target audience.


  1. Email Marketing

Email Marketing involves sending personalized emails to a group of your Email lists. These Emails aim at getting people to purchase your products or services. Good email marketing depends on excellent copywriting skills. The copies are required to create engaging and personalized content for your subscribers.

The responsibilities of digital marketers are to produce this Email content for subscribers and email lists. Companies usually pay considerable sums to hire experts to write compelling email copies. Email is known to create the best results for digital marketing skills.

If you want to learn any digital marketing skills, Email marketing would be a fantastic option. You also get the opportunity to work with business owners and companies.


  1. Web Data Analysis

Companies and other small businesses often use data analysis to influence their marketing decisions. These analyses are helped with various tools, technologies, and software to make relevant marketing decisions.

Data analysis helps companies keep track of how their businesses are doing based on specific demographics such as location. Monitoring this data is another digital marketing skill you can acquire and offer your services to companies and businesses.

Tools like Google analytics, ahrefs, SEMrush, etc., are used for web data analysis. If you master these tools, you can provide your services to companies that use these data to make marketing decisions.


  1. Search Engine Optimization (SEO)

Search engine optimization (SEO) is another crucial digital skill that you should learn today. That is because it has become one of the most powerful tools in marketing over the last few years. SEO involves creating awareness of a brand or product through search engines and driving organic traffic.

Many people these days prefer to get information by searching google, bing, or any other search engines. One of the tools of getting found for specific keywords is to carry out some SEO practices.

SEO involves optimizing any content for specific keywords your target audience might search. This practice is known as On-page SEO. Off-page SEO, on the other hand, deals with linking to other authority websites that provide similar content to yours.


  1. Search Engine Marketing (SEM)

Search engine marketing is another digital field involving search engines and driving organic traffic. SEM is useful in monitoring and executing paid advertising and campaigns.

Like social media, most search engines offer business owners or individuals these platforms to run paid ads. Whether it is Google, Bing, or Yahoo, you can drive targeted traffic with your effective campaigns.

As a digital marketer, monitoring these campaigns and paid advertising for companies and businesses can fetch you a good amount of money. Learning about this digital skill can be valuable even for website owners and social media influencers.


  1. Affiliate Marketing

One of the easiest and most lucrative digital skills is affiliate marketing. These days, making money from online sales does not only concern people who have products to sell. That is where the concept of affiliate marketing comes into the picture.

Affiliate marketing involves promoting and marketing a product to get a particular percentage in commission. In this case, the company chooses the commission rate of each sale the affiliate makes.

This marketing method allows marketers and promoters to earn without doing any task other than making sales. The company handles the delivery of products and everything else.

If you want to earn as an affiliate marketer, you have to build a vast fellowship to promote products; paid ads can also be effective.


  1. YouTube Channels

Creating a YouTube is another lucrative means of online marketing. There is a lot you can leverage from an active YouTube Channel. You can promote your products via this medium and make lots of sales. Also, YouTube provides you with monetization options when you create good content.

Digital marketers can help businesses monetize YouTube channels while also marketing the company’s products and services.

If you want to acquire a skill, learning about YouTube channels would be a great option. Running a YouTube channel has also become one of the most lucrative digital marketing skills in Nigeria. 


  1. Digital Marketing Automation

Keeping up with the demands and responsibilities of reaching out to different target audiences can be tasking for business owners. This reach out can be done by running campaigns, promoting, and following up with prospects in any business. That is one demanding task that business owners are always looking to accomplish.

Digital marketing automation such as scheduling social media posts, Emails, and monitoring campaigns are valuable to businesses.

Software like Marketo, Buffer, and Hubspot are efficient tools for marketing automation. As a digital marketer, using this software and learning about marketing automation can be valuable.

Companies are always looking to hire a team of experts to handle the branch of marketing. You can master your craft in marketing automation and work with these businesses.


  1. Content Writing

This marketing approach is very identical to content marketing. It involves providing valuable content that provides valuable information to an audience. A lot of businesses today have websites and blogs. They use this approach to provide answers to their visitors. SEO is also a critical area in this type of content writing.

If you want to acquire an easy digital skill in Nigeria, learn content writing. It is vital to pick a niche that you know well; that is because you will deliver better in that industry.

How Profitable are Digital Marketing Skills in Nigeria?

Digital marketing is an excellent skill to acquire in Nigeria. Today, these skills are one of the highest paying in the World. An expert Digital marketer in Nigeria can make at least N250 000 per month. Working for foreign clients or other freelance platforms can earn you more income.

Digital marketing covers different areas. They go from social media marketing to Email marketing and other areas of this industry.

Although they are all lucrative skills, the most profitable digital skills are highly demanded. These are content marketing, social media specialists, SEO experts, and Email marketing.

If you want to go into digital marketing, choose from one of the skills discussed in this article.

Have any questions about digital marketing skills in Nigeria? Check out the Frequently Asked Questions and Answers section below.


Frequently Asked Questions and Answers


Does Digital marketing work in Nigeria?

Digital marketing is a prevalent skill in the Nigerian business industry. Businesses and companies have a significant demand for digital marketing to reach out to their online audiences. You can work as an in-office digital marketer for a company or as a freelancer working from home. Small businesses and startups also need digital marketing services in Nigeria.


How do I start Digital Marketing in Nigeria?

Digital marketing is an extensive skill to acquire. To learn a digital marketing skill, you have to purchase courses, learn the craft, create a working portfolio, and offer your services. Digital marketing courses are available on different platforms, from cheap, medium to expensive.


How much do freelance digital marketers charge?

Freelance digital marketers charge more than those who work in offices most times. Most remote digital marketing experts charge between $100 to $150 per hour. Working for more than one client would mean that you would have a reasonable sum of money per month.


What is the most profitable digital marketing skill?

Most digital marketing skills are very lucrative as they are in high demand. However, content marketing is the most profitable and efficient form of digital marketing. Others are Email marketing, social media marketing, and SEO.


How long does it take to learn a digital marketing skill?

Starting and finishing a digital marketing course could take some time. Digital marketing courses can last for at least three months. Executing and implementing the strategies learned can even take longer. It is advisable to invest your time and resources in a digital marketing skills to provide a good return on investment.


Watch Most Valuable Digital Marketing Skills That Companies Are Looking For


These days, the online space has become one of the pillars of marketing across the World. Many companies and businesses are now in demand for digital marketing services. You can provide these services if you acquire a few of the skills outlined in this article.

Digital marketing also provides a good source of income and an opportunity to work with big companies and brands. If you want to learn a digital skill, the ten digital skills would be an excellent start.

I believe you now know some of the best and most profitable digital marketing skills in Nigeria.


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Originally posted 2022-03-08 19:54:00.

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