What Is a Landing Page?

A landing page is a separate web page created precisely for advertising or marketing campaigns. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, YouTube, Bing, Facebook, Instagram, Twitter, or like places on the web.

Unlike web pages, which naturally have numerous goals and encourage exploration, landing pages are created with a single focus or goal, known as a call to action (or CTA, for short).

It’s this focus that makes landing pages the best decision for increasing the conversion rates of your marketing campaigns and lowering your cost of gaining a lead or sale.

Can any page be a landing page?

Technically, yes. The term is used this way in Google Ads and Analytics. But not all destination pages are created equal. We use the term “landing page” to define a campaign-specific page with just one single call to action and no website navigation.

The Key Difference Between a Homepage and a Landing Page

The landing page is super focused. Having fewer links on your landing page increases conversions, as there are fewer enticing clickables that will carry visitors away from the call to action. That’s why expert marketers always use a dedicated landing page as the destination of their traffic.

The homepage shows off the brand, lets people explore a range of products, and offers additional information about the company and its values. From here, a visitor can go anywhere—apply for a job, review the terms of service, read some press releases, post on the community boards, etc.

But they won’t necessarily make a purchase. And that is the point.

The landing page for a customer serves a completely different purpose. Paired with gorgeous ads that promote a single offer, everything about it works hard to turn these visitors into customers. It does a better job of converting the traffic the brand’s already getting. That is the power of landing pages!

Types of Landing Pages

You will see a lot of variation out there, depending on the business, but mostly there are two typical landing pages (usually defined by their goals):

Lead Generation Landing Pages: Also called “lead capture” or “lead gen” pages, these use a form as their call to action. This form’s purpose is to collect lead data, like the names, phone numbers, and email addresses of visitors.

B2B marketers and companies selling high-ticket items use this type of landing page to build a list of potential customers. They sometimes offer something free, like a webinar or an ebook, in exchange for contact info. Ecommerce businesses can also use these landing pages for list-building, or offering free shipping or special deals, too.

Click through Landing Pages: Often used by eCommerce and SaaS (software-as-a-service) marketers, clickthrough pages go used for sales or subscription. Usually, they have a simple button as the call to action that sends the visitor into the checkout flow (like the app store) or completes a transaction.

What will this course teach you?

• Tips for High Conversion Landing Page
• Email Marketing strategy
• Design Landing Page from scratch with Elementor
• Get familiar with GetResponse
• Integration of Landing Page with Mailchimp and ActiveCampaign
• E-mail Marketing and Automation
• How to drive traffic from Facebook to a Landing Page using Facebook Ads
• How to setup Facebook Remarketing Ads

You will get answers to commonly asked questions such as:

 

Requirements

A laptop and Internet access.

Description

Are you a business owner with a vision to increase your revenue for your business and generate leads easily? Have you been a Traditional Marketer subjected to career threats because you lack digital marketing skills? Or are you just looking for that extra knowledge to set you apart from the rest? This course has been designed to help you overcome your challenges and achieve your dreams, wish and vision.

In the first section, you will be introduced to the world of a landing page, its usefulness, how to build a landing page, how to conduct research for landing pages ideas, and more, and we end this section with a practical of all what we learned by building a landing page from scratch.

The second section introduces you to Email Marketing, and you get to learn the psychology and importance of email marketing; you will also learn how to integrate API with a landing page, signup and use Mailchimp and Getresponse, automate your emails, integrate your landing page with Active-campaigns and a practical session of doing all these.

You will also have access to our course materials.

Who this course is for:

Business Owners, Digital Marketers, Traditional Marketers, Website/Front-End Designers and Developers, and any other interested persons.

Get started on this journey in turning your business or yourself into a success.