What is a Sales Funnel in Marketing?

The sales funnel is simply each step that an individual has to take in order to become your customer. Think of it as a journey with many bus stops before the final destination. The sales funnel is all about the steps in between, from a customer hearing about your business to buying a product or service from you.

Let’s look at a brick-and-mortar sales funnel.

The individuals at the top of the sales funnel walk past your store. A certain percentage of them decide to walk in; that’s the next step of the funnel.

A customer sees a pair of shoes on clearance. He or she goes through it; now, they are at the next step of the funnel. Then the customer selects three shoes and walks to the check-out. They are at the last step. If all goes well, they finish the purchase and reach the bottom of the funnel.

This same process plays out for every business in one way or the other.

Any marketing channel can be part of your sales funnel. And your funnel can be spread across numerous channels.

Why are a sales funnel important?

Your sales funnel illustrates the path your potential customer will take.

Understanding your funnel can help you find the holes in the funnel — the places where potential customers drop out and never convert.

If you don’t understand your sales funnel, you cannot optimize it.

The Sales Funnel Explained: How it Works

While there are tons of words used to define different sales funnel stages, we are going to go with the four most common terms to explain how each stage works as a consumer goes from a visitor to a prospect to a lead to a buyer.

Imagine this scenario; a visitor lands on your website through a social link or Google search. He or she is automatically a prospect. The visitor might check out a few of your blog posts or browse your product listings. At some point, you offer him or her a chance to sign up for your email list.

If the visitor fills out your form, he or she converts to a lead. You can now market to the customer outside of your websites, such as via email, phone, or text — or all three.

Leads tend to come back to your website when you contact them with special offers, other intriguing messages, or information about new blog posts. Maybe you offer a coupon code.

The sales funnel narrows as visitors move through it. This is partly because you will have more prospects at the top of the funnel than buyers at the bottom.  

What will this course teach you?

• Plan, create, and enhance highly converting sales funnels
• Use several marketing strategies to generate a positive ROI (return on investment) for your sales funnel
• Understand the 5-step sales funnel structure
• Master the art of creating traffic for your product sales page
• Know how to draw out sales funnels properly
• Know how to avoid the biggest mistakes that most people make when creating their first sales funnel

Requirements

You need a computer with good internet access.

Description

Would you like to learn how to generate highly converting sales funnels quickly? Do you want to create the profits you always dreamed of? Then this course is for you!

In this course, we will take you from where you are right now and turn you into a sales funnel expert. 

This course is for everyone who hasn’t create sales funnels yet or struggles with creating sales funnels that generate a positive ROI (return on investment).

In the first section, you will be introduced to funnel development, what is a conversion funnel, its usefulness, why use a funnel, and the stages of a funnel.

The second section introduces you to the XOTF model, which splits every sale funnel into three parts – the TOTF, MOTF, BOTF – the TOTF standing for “Top of the Funnel”, MOTF for “Middle of the Funnel”, and BOTF for “Bottom of the funnel”. In this regard, we will additionally cover dozens of marketing strategies that you will learn to apply right away on your first sales funnel; you will also learn marketing funnels and their types, funnel tools such as funnelytics and how to use them, and lastly, you will create a funnel which is a practical session of everything you’ve learned.

Who is this course for:

Business Owners, Digital Marketers, Traditional Marketers, Website/Front-End Designers and Developers, and any other interested persons.

Get started on this journey in turning your business or yourself into a success.