What is a Google Ads campaign?

Google Ads was launched just two years after the most popular website in the world: Google.com. The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads.

Given Google’s extensive reach, chances are you have seen and probably clicked on a Google ad – and so have your potential customers.

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or per impression (CPM) on an ad.

As one of the top advertising agencies in Nigeria, specializing in informative advertising and digital advertising, social media advertising, we believe Google Ads is an efficient way to drive qualified traffic and potential customers to your business while they are searching for products and services like the ones you offer.

Google Ads lets you create and share well-timed ads through both mobile and desktop among your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are searching for products and services like yours through Google Search or Google Maps. This way, you reach your target audience when it makes sense for them to come across your ad.

Note: Ads from this platform can span across other channels, too, including Blogger, YouTube, and Google Display Network.

Over time, Google Ads will also help you evaluate and improve those ads to reach more people so your business can reach all of your paid campaign goals.

In this course, you will discover how to start advertising on Google. We will cover features specific to the platform and teach you how to optimize your campaigns to achieve the best results with your ads.

How Effective is Google Ad Campaign?

Let’s consider a few statistics:

• Google Ads has a click-through rate of nearly 8%.
• Display ads yield 180 million impressions each month.
• For users who are ready to buy, paid ads on Google get 65% of the clicks.
• 43% of customers buy something they have seen on a YouTube ad.

Google Ads works. With an optimized ad campaign and lead flow, you can create a high-ROI marketing campaign.

Google is the most used search engine, getting over 5 billion search queries a day. Not to mention, the Google Ads platform has been existing for nearly two decades, giving it some seniority in the area of paid advertising. Google is a resource used by people around the world to ask questions that are answered with a combination of paid advertisements and organic results.

And, according to Google, advertisers make $8 for every $1 they spend on Google Ads. So, these are a few reasons why you’d want to consider advertising on Google.

What will this course teach you?

• Drive Traffic To Your Website or Landing Page Consistently
• Determine The Value Of Your Ad Campaigns By Using Conversion Tracking
• Create Google Ads Campaigns and Then Optimize Them For Results
• Get Earlier Website Visitors Back To Your Website To Sell More
• Effectively Advertise Your Products And Services To The Right Audience
• Understand How To Target The Right Audience For Less Ad Spend
• Get Higher Profit Margins By Targeting The Right Search Terms
• How you as an advertiser can set up google ads conversion tracking for a trueview in-stream ad campaign?

Requirements

A Computer with Internet Connection.

Description

Let’s create a Successful Google Ads Strategy Together, Step by Step!

In this complete course of Google advertising campaign, you will learn to create effective ads for your business and career to grow.

You will learn methods on how to create ads that people will click. We will talk about the psychology behind “what makes people click”. Whether your goal is to get more traffic to a website, get more leads for a business, or more sales – this course is for you!

In the first section, you will be introduced to the Google ads campaign and the different types of Ad campaigns. You will also learn how to set up google conversion pixels and more.

The second section introduces you to set up display ads and search ads that will convert prospects into paying customers. You will also learn how to use it for App campaigns and integrate it for YouTube too.

This is a 100 % Practical Course – Get ready for real-time hands-on experience from the best lecturers!

Who this course is for

Business Owners, Digital Marketers, Traditional Marketers, Website/Front-End Designers and Developers, and any other interested persons.

Get started on this journey in turning your business or yourself into a success.