Google Analytics For Beginners

Our Web (Google) Analytics course for beginners in Nigeria offers you an opportunity to learn an easy and free way to track and analyze visitors to your website. Google Analytics gives you insights into your website data and assists you in making a profitable decision for either your business or the company you’re working with.

You can have thousands or even millions of traffic to your website every month. Still, that traffic is practically meaningless if you don’t know anything about the visitors, the visits, where they are visiting, etc.

Google Analytics is web analytics and reporting tool that can help you make the most out of your visitors and potentially turn them into customers.

In addition to tracking the number of visitors, Google Analytics provides key insights into how your website performs and what you can do to meet your goals.

With Google Analytics, you can track everything from how much traffic your website is getting to where that traffic is coming from, including your visitors’ behavior.

Google Analytics provides you key insights into how your website performs and what you can do to meet your goals. You can even monitor the performance of your social media marketing efforts, track mobile app traffic, identify trends and integrate other data sources to help you make well-informed business decisions.

Here’s what our Google Analytics course will cover – virtually everything you need to know about Google Analytics to make informed decisions.

Google Analytics Basics for Beginners in Nigeria

How to set up a Google Analytics account and link it to your website or blog:

• Sign in to Google Analytics with your Google account

• Click the Admin button on the bottom left sidebar of your dashboard

• Select an account or create an account

• Click on the dropdown menu to create a property

• Click on Website and add your site’s name and URL

• Choose your industry

• Choose your time zone

• Click on Get Tracking ID

• Install Tracking ID on your website

Here are also a few terms you should know:

Account — where each property lives in your dashboard. You can set up multiple properties in one account or have multiple accounts for different properties.

Property — the website or mobile app you want to track

Tracking ID: The unique code that you will add to your site allows Google Analytics to track it.

Now that you’ve set up a Google Analytics account, let’s run through the most important terms for your everyday use.

Conversion: Conversion means visits that turn into customers or potential customers

Channel/Traffic source: This shows where your visitors came from, such as referrals or links from other sites, search engines, social media, and emails

Session duration: Session illustrates how long visitors spend on your site before they leave.

Bounce rate: One of the most important metrics in web analytics. It’s the percentage of visitors that view only a single page on your site and then leave.

Event: This records the specific visitor behavior, such as when a visitor clicks on an ad, watches or stops a video, downloads a file, and many more.

Landing page: If the landing page sounds unfamiliar to you, now you know what it is. It’s the first page a visitor sees when visiting your website from an advertising campaign or search engine.

Organic search: When a user searches with a keyword on search engines and clicks to your site, it is called organic search.

Segment: the word segment is a common term in data analytics. It’s a tactic used to filter data to gain more insights. You can filter data by category types of visitors, etc.

Acquisition: This reporting feature in Google Analytics shows you where traffic comes from, such as search engines, social media, email marketing campaigns, and links from other websites. You can find data on how you’re acquiring visitors to your site under the Acquisition tab.

Keywords: Under Site Search, you’ll see keywords. This reporting feature allows you to see what search terms visitors used to find your website on a search engine.

Conversions: This tracks how many visitors are converting into newsletter subscribers, shoppers, and actual customers. Click on the Conversions tab and choose a type or category of conversion to view a report.

Lifetime value: Lifetime Value is a reporting feature where you can easily see data of your visitor’s relationship with your site throughout their lifetime, from their first visit to conversions, return visits, future purchases, and beyond.

The data can help you figure out what turned these visitors into customers and answers questions like why they keep coming back or what makes them come back. You can easily access this data Lifetime in the Audience tab.

Landing page: The landing page feature shows you which pages are the most frequent landing pages by your visitors to track down where they are coming from and what’s working and make the pages attracting customers.

Active users: You can find this feature in the Audience tab under Active Users. It provides you with information of visitors actively engaging with your website within a specific period, such as 7days, 14 days, or 30days. It also shows you the pages the most active users are visiting and gives you insights into what’s keeping their attention, which you can then apply to the rest of the pages on your site.

Sign up now for our Google Analytics for beginners Class in Nigeria to learn everything about Google analytics.