Social Media Advertising
November 14, 2020 2021-07-16 13:33Social Media Advertising
Social Media Advertising
Introduction To Social Media Advertising Course
About this Course
Social media advertising is one of the most powerful ways to connect with customers and drive marketing impact. Are you ready to unlock potential for your business?
Join ODigital Team for an engaging and friendly class on the essentials of social media advertising, marketing and management. This is a one-of-a-kind, tactical class that will take you from “zero to sixty,” giving you the confidence to make decisions that set you up for success.
Lessons include:
- Introduction to social media marketing and management
- Identifying your audience on different social media channels
- Unique audience research for advertising
- Customer Profiling
- How to create a consistent brand image
- How to create a content calendar
- How to identify the best social media platform for your market for maximum reach
Who is this Social Media Advertising and Management Course designed for?
This course is designed for any aspiring individual who wants flexibility and wants to gain control of his or her time. Becoming a social media manager allows you to have control of your time, ditch the 9-5 working hours for somebody and still get little pay that sometimes not enough to pay all of your bills. This course will save you money in your business by running marketing campaigns by yourself without hiring an expert.
This beginner’s course in social media advertising is perfect for marketers, brands, small business, freelancers, and everyone looking to harness the potential of paid social advertising. By the end, you’ll be ready to run your first social media ad campaign — and connect with customers, convert views into action, and drive impact for long-term business success!
What is Social Media Marketing?
Social media marketing is an effective way, which many brands use to reach out to their prospects and customers. Social media can offer you a strong online presence for your brand, products or services. This is because the social media platforms such as Facebook, Twitter, LinkedIn and the rest have become a platform through which people interact with friends and families. Social media Platforms can bring huge success to your business, creating devoted brand advocates and even driving leads and sales.
How Social Media Advertising Can Help You Grow Your Business
Social media Advertising and management can help you set quite a number of goals for your business and achieve it in a short period of time. Here are ways SMM can be of help:
- Increasing traffic to your website
- Building conversions on whatever you sell
- Raising brand awareness
- Creating and improving brand identity and brand association
- Improving communication and interaction with relevant audiences
If you invest in building relevant followership on various social media channels, the more engaged your audience will be on your social media networks and the easier it will be for you to achieve every other marketing goal you have on your list!
Join us now and start your way to an excellent opportunity that you won’t find anywhere. If you register now in less than 2 weeks, you’ll be able to comfortably run digital ads campaigns on Facebook, Twitter, Instagram, LinkedIn, Snapchat and many more platforms.
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Social Media Bootcamp
- Introduction to Social Media Advertising
- Introduction to Identifying your Audience
- Identifying your Audience: Customer Persona Profile
- Identifying your Audience: Using Search Bar
- Identifying your Audience: Using Audience Research Insights
- Identifying your Audience using Customer Survey
- Social Proof through content
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Content Writing
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Social Media Advertising
- Setting up your Ad account
- Difference between Personal Ad and Business Ad account
- Benefit of running ads from business manager
- How to create a business page on Facebook
- How to link Business Facebook Page with Instagram business account
- What is sale funnel and why you need a sale funnel for your business
- Traffic temperature in Advertising
- How to use marketing objectives on Facebook and IG
- Facebook Marketing for Brand Awareness Campaign
- Facebook Marketing for Reach campaign
- Facebook Marketing for Traffic campaign
- Facebook Marketing for an Engagement campaign
- Facebook Marketing for an App Installation campaign
- Facebook Marketing for Video View Campaign
- Facebook Marketing for Lead Generation Campaign
- Facebook Marketing for Messages Campaign
- Facebook Marketing for Conversion Ads
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How To Write Facebook Ad Copy
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Custom Conversion and Pixel Setup