Social Media Advertising
November 14, 2020 2020-11-26 17:30Social Media Advertising
Social Media Advertising
Introduction To social Media Advertising
About this class
Social media advertising is one of the most powerful ways to connect with customers and drive marketing impact. Are you ready to unlock potential for your business?
Join ODigital Team for an engaging and friendly class on the essentials of social media advertising. This is a one-of-a-kind, tactical class that will take you from “zero to sixty,” giving you the confidence to make decisions that set you up for success.
Lessons include:
- Introduction to social media advertising
- identifying your audience
- Unique audience research for advertising
- Customer Profiling
This introductory class is perfect for marketers, brands, small business, freelancers, and everyone looking to harness the potential of paid social advertising. By the end, you’ll be ready to run your first social media ad campaign — and connect with customers, convert views into action, and drive impact for long-term business success!
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Social Media Bootcamp
- Introduction to Social Media Advertising
- Introduction to Identifying your Audience
- Identifying your Audience: Customer Persona Profile
- Identifying your Audience: Using Search Bar
- Identifying your Audience: Using Audience Research Insights
- Identifying your Audience using Customer Survey
- Social Proof through content
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Content Writing
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Social Media Advertising
- Setting up your Ad account
- Difference between Personal Ad and Business Ad account
- Benefit of running ads from business manager
- How to create a business page on Facebook
- How to link Business Facebook Page with Instagram business account
- What is sale funnel and why you need a sale funnel for your business
- Traffic temperature in Advertising
- How to use marketing objectives on Facebook and IG
- Facebook Marketing for Brand Awareness Campaign
- Facebook Marketing for Reach campaign
- Facebook Marketing for Traffic campaign
- Facebook Marketing for an Engagement campaign
- Facebook Marketing for an App Installation campaign
- Facebook Marketing for Video View Campaign
- Facebook Marketing for Lead Generation Campaign
- Facebook Marketing for Messages Campaign
- Facebook Marketing for Conversion Ads
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How To Write Facebook Ad Copy
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Custom Conversion and Pixel Setup