Digital Marketing Professional Course
December 9, 2020 2021-07-16 13:28Digital Marketing Professional Course
Digital Marketing Professional Course
How this Digital Marketing Professional Course can transform your career
I’m sure by now you must have heard so much about the demand for digital marketers and how people’s lives are changing for good with a diploma certification in digital marketing in Nigeria.
Well, the truth is the digital skills gap is set to widen even more because the job market is booming and businesses are putting more of a focus on, as well investing more on digital marketing than ever before.
Learn digital marketing skills at affordable online marketing and SEO training in Lagos to get the digital skills you need to grow your business, your career and live a better life. Digital marketing jobs are in high demand and under our digital marketing agency in Nigeria, we set up an academy to prepare people for the labor market.
Increased budgets, increase in payouts and more career choices are just some of the benefits for digital marketers in Nigeria.
Introduction to digital marketing?
The digital marketing concept is not that different from traditional marketing. For instance, in traditional marketing, you have a product that needs to be sold and then you look for means to engage with your customers so that they can see your products and buy from you. And just as you know that you ain’t the only one selling the same products, you then tend to constantly leverage ways to make customers buy from you and not your competitors. For example, Market women who sell goods in the market in Lagos at a point realized that most of their customers spend their time on traffic, and they hire young boys to take the goods to the road. This is a market push strategy whereby you strategize on how you can push your products to your target audience.
However, digital marketing comprises more roles and skills than in the traditional form of marketing that we can say the flexibility and versatile nature of the business is what makes it so fascinating and exciting.
Now let’s look at what digital marketing is…
Digital marketing, also known as online marketing, is the promotion of brands, products, and services in order to connect with potential customers using the digital space – the internet, and other forms of digital communication, which includes but not limited to email, social media, search engines, text and multimedia messages.
These various means of digital communication have opened up a wide range of digital marketing jobs:
- Video/audio production
- Mobile marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media
- E-commerce
- Email marketing
- Marketing automation
- Content management and curation
- Web development
- Web design
- Copywriting and editing
- Analytics
- Business/marketing strategy
To kickstart or advance your career it’s a good idea to enroll at a digital marketing training academy like Learntal.
At Learntal, a property of ODigital Marketing Agency, we ensure that you have the full understanding of the areas listed above in order to make you market-ready and to lead the marketing team in any organization.
What are the objectives of this Digital Marketing Professional Course?
-
Week 1: Digital Marketing Fundamentals
You will learn the physiology between marketing and selling and how to apply the methodology to business
- Welcome–
- Mission Statement
- Let’s Meet You
- Student Interactive Session
- What is Marketing and Selling?
- Defining Marketing
- Defining Selling
- Real Life Examples of Selling and Marketing
- Demand and Supply
- Supply School of Thought
- Demand School of Thought
- Demand and Supply Schools of Thought Summary
- Customer Conversion Roadmap (AIDAA Framework)
- Customer Conversion Roadmap (AIDAA Process)
- Customer Conversion Roadmap (Action Taken)
- Summary of CCRM (AIDAA)
- Difference between Digital and Traditional Marketing
- What is Digital Marketing?
- What Influences Buying Decisions
- Digital Marketing Principles
- Fogg Behavior Model (Conversion Hurdle)
- Website Credibility -1
- Website Credibility Test -2
- Website Credibility -3
- Website Credibility -4
- Website Credibility Killers
- Glossary
- Course Materials
- Do you have questions for us, kindly schedule a call with one of our Coaches.
-
Week 2: Digital Marketing Strategy/Funnel Development Class
- Introduction to Funnel Development
- What is a conversion funnel?
- Why use funnel?
- Stages of funnel
- Middle and Bottom of the Funnel
- Marketing Funnel
- Funnel Tool
- How to develop a funnel (Practical Session)
- Course materials
- Access the funnel course materials
- Do you have questions for us, kindly schedule a call with one of our Coaches.
-
Week 3: Email Marketing and Landing page Class
- Introduction to Landing Page
- How to build a Landing Page
- How to Conduct Research for Landing Page Ideas
- Creating a Short Landing Page
- Building a Landing Page – Practical Session
- Creating a Thank-You Page
- Introduction to Email Marketing
- How to sign up on mailchimp
- Integrating API with Landing Page
- How to create a tag
- Psychology of Email Marketing
- How to automate emails
- How to send regular emails on mailchimp
- Do you have questions for us, kindly schedule a call with one of our Coaches.
- Access the course material
-
Week 4: Social Media Advertising/Management
- Introduction to Social Media Advertising
- Introduction to Identifying your Audience
- Identifying your Audience: Customer Persona Profile
- Identifying your Audience: Using Search Bar
- Identifying your Audience: Using Audience Research Insights
- Identifying your Audience using Customer Survey
- Social Proof through content
- What Content Writing Is
- Difference between Content Writing and an Ad Copy
- Setting up your Ad account
- Difference between Personal Ad and Business Ad account
- Benefit of running ads from business manager
- How to create a business page on Facebook
- How to link Business Facebook Page with Instagram business account
- What is sale funnel and why you need a sale funnel for your business
- Traffic temperature in Advertising
- How to use marketing objectives on Facebook and IG
- Facebook Marketing for Brand Awareness Campaign
- Facebook Marketing for Reach campaign
- Facebook Marketing for Traffic campaign
- Facebook Marketing for an Engagement campaign
- Facebook Marketing for an App Installation campaign
- Facebook Marketing for Video View Campaign
- Facebook Marketing for Lead Generation Campaign
- Facebook Marketing for Messages Campaign
- Facebook Marketing for Conversion Ads
- How to Write Facebook Ad copy that convert
- How to use Facebook Ad Recipe to craft ads
- How to setup Website Pixel
- How to setup custom audience
- How to setup Lookalike Audience
- Do you have questions for us, kindly schedule a call with one of our Coaches.
- Access thee course materials
-
Week 5: Google Ads Campaign
- Introduction to Google Ads
- Ad Campaign Types.
- Google Ads Goals.
- How to setup conversion pixel on Google ads
- Setting Up Display Ads.
- Setting Up Display Ads -2.
- Search Ads -1.
- Search Ads -2.
- App Campaigns.
- Video Ad Campaigns (YouTube).
- Do you have questions for us, kindly schedule a call with one of our Coaches.
-
Week 6: WordPress Web Design
- Defining a Website
- Why you need a website for marketing
- Domain name & Hosting
- Researching a Domain Name
- Buying Domain Name and Hosting
- The Cpanel
- Content Management Systems (CMS)
- WordPress.org VS WordPress.com
- Installing WordPress
- Logging into WordPress
- Themes and Plugins
- Page Builders
- Researching Themes
- Installing Themes
- Editing Pages
- Editing Slider Revolution
- Editing Headers and Footers
- Editing Menus
- Do you have questions for us, kindly schedule a call with one of our Coaches.
-
Week 7: Search Engine Optimization and Content Marketing
-
Week 8: Google Analytics