How this Digital Marketing Professional Course can transform your career

I’m sure by now you must have heard so much about the demand for digital marketers and how people’s lives are changing for good with a diploma certification in digital marketing in Nigeria.

Well, the truth is the digital skills gap is set to widen even more because the job market is booming and businesses are putting more of a focus on, as well investing more on digital marketing than ever before.

Learn digital marketing skills at affordable online marketing and SEO training in Lagos to get the digital skills you need to grow your business, your career and live a better life. Digital marketing jobs are in high demand and under our digital marketing agency in Nigeria, we set up an academy to prepare people for the labor market.

Increased budgets, increase in payouts and more career choices are just some of the benefits for digital marketers in Nigeria.

Introduction to digital marketing?

The digital marketing concept is not that different from traditional marketing. For instance, in traditional marketing, you have a product that needs to be sold and then you look for means to engage with your customers so that they can see your products and buy from you. And just as you know that you ain’t the only one selling the same products, you then tend to constantly leverage ways to make customers buy from you and not your competitors. For example, Market women who sell goods in the market in Lagos at a point realized that most of their customers spend their time on traffic, and they hire young boys to take the goods to the road. This is a market push strategy whereby you strategize on how you can push your products to your target audience.

However, digital marketing comprises more roles and skills than in the traditional form of marketing that we can say the flexibility and versatile nature of the business is what makes it so fascinating and exciting.

Now let’s look at what digital marketing is…

Digital marketing, also known as online marketing, is the promotion of brands, products, and services in order to connect with potential customers using the digital space – the internet, and other forms of digital communication, which includes but not limited to email, social media, search engines, text and multimedia messages.

These various means of digital communication have opened up a wide range of digital marketing jobs:

• Video/audio production
• Mobile marketing
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Social media
• E-commerce
• Email marketing
• Marketing automation
• Content management and curation
• Web development
• Web design
• Copywriting and editing
• Analytics
• Business/marketing strategy

To kickstart or advance your career it’s a good idea to enroll at a digital marketing training academy like Learntal.

At Learntal, a property of ODigital Marketing Agency, we ensure that you have the full understanding of the areas listed above in order to make you market-ready and to lead the marketing team in any organization.