Digital Marketing Professional Course
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Week 1: Digital Marketing Fundamentals
You will learn the physiology between marketing and selling and how to apply the methodology to business
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Welcome–
4 minutes
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Mission Statement
4 minutes
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Let’s Meet You
2 minutes
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Student Interactive Session
12 minutes
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What is Marketing and Selling?
12 minutes
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Defining Marketing
8 minutes
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Defining Selling
4 minutes
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Real Life Examples of Selling and
Marketing
7 minutes
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Demand and Supply
3 minutes
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Supply School of Thought
6 minutes
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Demand School of Thought
7 minutes
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Demand and Supply Schools of Thought
Summary
7 minutes
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Customer Conversion Roadmap (AIDAA
Framework)
8 minutes
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Customer Conversion Roadmap (AIDAA
Process)
10 minutes
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Customer Conversion Roadmap (Action
Taken)
13 minutes
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Summary of CCRM (AIDAA)
8 minutes
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Difference between Digital and Traditional
Marketing
14 minutes
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What is Digital Marketing?
3 minutes
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What Influences Buying Decisions
8 minutes
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Digital Marketing Principles
12 minutes
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Fogg Behavior Model (Conversion
Hurdle)
8 minutes
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Website Credibility -1
10 minutes
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Website Credibility Test -2
12 minutes
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Website Credibility -3
5 minutes
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Website Credibility -4
5 minutes
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Website Credibility Killers
14 minutes
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Glossary
9 minutes
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Course Materials
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Do you have questions for us, kindly
schedule a call with one of our Coaches.
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Welcome–
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Week 2: Digital Marketing Strategy/Funnel Development Class
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Introduction to Funnel Development
12 minutes
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What is a conversion funnel?
11 minutes
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Why use funnel?
2 minutes
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Stages of funnel
11 minutes
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Middle and Bottom of the Funnel
9 minutes
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Marketing Funnel
14 minutes
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Funnel Tool
14 minutes
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How to develop a funnel (Practical
Session)
7 minutes
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Course materials
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Access the funnel course materials
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Do you have questions for us, kindly
schedule a call with one of our Coaches.
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Introduction to Funnel Development
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Week 3: Email Marketing and Landing page Class
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Introduction to Landing Page
11 minutes
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How to build a Landing Page
8 minutes
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How to Conduct Research for Landing Page
Ideas
6 minutes
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Creating a Short Landing Page
13 minutes
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Building a Landing Page – Practical
Session
48 minutes
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Creating a Thank-You Page
6 minutes
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Introduction to Email Marketing
10 minutes
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How to sign up on mailchimp
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Integrating API with Landing Page
6 minutes
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How to create a tag
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Psychology of Email Marketing
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How to automate emails
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How to send regular emails on
mailchimp
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Do you have questions for us, kindly
schedule a call with one of our Coaches.
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Access the course material
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Introduction to Landing Page
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Week 4: Social Media Advertising/Management
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Introduction to Social Media
Advertising
10 minutes
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Introduction to Identifying your
Audience
5 minutes
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Identifying your Audience: Customer Persona
Profile
10 minutes
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Identifying your Audience: Using Search
Bar
22 minutes
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Identifying your Audience: Using Audience
Research Insights
24 minutes
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Identifying your Audience using Customer
Survey
17 minutes
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Social Proof through content
12 minutes
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What Content Writing Is
17 minutes
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Difference between Content Writing and an Ad
Copy
19 minutes
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Setting up your Ad account
7 minutes
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Difference between Personal Ad and Business
Ad account
30 minutes
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Benefit of running ads from business
manager
30 minutes
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How to create a business page on
Facebook
7 minutes
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How to link Business Facebook Page with
Instagram business account
18 minutes
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What is sale funnel and why you need a sale
funnel for your business
29 minutes
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Traffic temperature in Advertising
11 minutes
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How to use marketing objectives on Facebook
and IG
8 minutes
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Facebook Marketing for Brand Awareness
Campaign
10 minutes
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Facebook Marketing for Reach campaign
10 minutes
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Facebook Marketing for Traffic
campaign
10 minutes
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Facebook Marketing for an Engagement
campaign
7 minutes
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Facebook Marketing for an App Installation
campaign
8 minutes
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Facebook Marketing for Video View
Campaign
8 minutes
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Facebook Marketing for Lead Generation
Campaign
18 minutes
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Facebook Marketing for Messages
Campaign
6 minutes
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Facebook Marketing for Conversion Ads
3 minutes
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How to Write Facebook Ad copy that
convert
11 minutes
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How to use Facebook Ad Recipe to craft
ads
15 minutes
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How to setup Website Pixel
18 minutes
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How to setup custom audience
12 minutes
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How to setup Lookalike Audience
3 minutes
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Do you have questions for us, kindly
schedule a call with one of our Coaches.
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Access thee course materials
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Introduction to Social Media
Advertising
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Week 5: Google Ads Campaign
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Introduction to Google Ads
4 minutes
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Ad Campaign Types.
5 minutes
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Google Ads Goals.
5 minutes
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How to setup conversion pixel on Google
ads
15 minutes
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Setting Up Display Ads.
15 minutes
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Setting Up Display Ads -2.
10 minutes
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Search Ads -1.
15 minutes
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Search Ads -2.
6 minutes
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App Campaigns.
6 minutes
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Video Ad Campaigns (YouTube).
8 minutes
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Do you have questions for us, kindly
schedule a call with one of our Coaches.
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Introduction to Google Ads
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Week 6: WordPress Web Design
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Defining a Website
3 minutes
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Why you need a website for marketing
5 minutes
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Domain name & Hosting
4 minutes
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Researching a Domain Name
9 minutes
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Buying Domain Name and Hosting
28 minutes
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The Cpanel
14 minutes
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Content Management Systems (CMS)
5 minutes
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WordPress.org VS WordPress.com
8 minutes
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Installing WordPress
6 minutes
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Logging into WordPress
4 minutes
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Themes and Plugins
5 minutes
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Page Builders
9 minutes
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Researching Themes
14 minutes
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Installing Themes
16 minutes
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Editing Pages
13 minutes
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Editing Slider Revolution
14 minutes
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Editing Headers and Footers
14 minutes
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Editing Menus
11 minutes
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Do you have questions for us, kindly
schedule a call with one of our Coaches.
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Defining a Website
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Week 7: Search Engine Optimization and Content Marketing
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Week 8: Google Analytics
How to send regular emails on mailchimp
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Yummie
From the video, it’s only to email addresses on the mailchimps account that you can send. What of email addresses not on the mailchimps platform?