Youtube is no longer just for funny videos and movies. YouTube is essential to companies, particularly to marketing departments.

It’s not a secret that video marketing has seen an increase in popularity, good results and is now more accessible to companies at large i.e whether small scale or limited liability companies.

YouTube is now also a center for branding and marketing. With more than a billion hours of watch time on Youtube certain companies see it as the most effective platform to promote their products and offerings.

YouTube is arguably the “second largest search engine in the world” and is also a platform that offers solutions for every problem. Most students now prefer YouTube tutoring than actually going for lectures.

Not to stray off points, when it is comes to Youtube marketing, you have be extremely cautious and utilize the best techniques and strategies to advertise your service or product.

Everyone is watching YouTube. 80% of the newly produced phones, Laptops and desktop comes with the YouTube app already installed in them. The platform has more than 50% of the world’s population from age 15 and over are using YouTube and are part of more than 2 billion active monthly users which makes it the second most visited site worldwide, second only to Google.

The potential for a large audience is an excellent incentive to advertise your company. But posting a video shouting at the top of your lungs about your services without a strategy won’t bring you anywhere.

It is essential to have a plan in place to succeed, and that’s exactly the information you’ll find in this article.

10 Steps For YouTube Marketing & Growth

• Step 1: Start by creating YouTube channels for your company
• Step 2: Learn about your audience
• Step 3: Study your competitors
• Step 4: Get to know your most watched channels
• Step 5: Optimize your video for views
• Step 6: Upload and schedule your videos.
• Step 7: Optimize your channel to attract followers
• Step 8: Test the YouTube ads
• Step 9: Test the influencer marketing method
• Step 10: Analyze, then adapt

What Is YouTube marketing?

YouTube marketing can be described as the process of promoting a brand product, or service via YouTube. It could involve a combination of methods, which includes:

• Making natural videos for promotion
• Engaging with influencers or
• Advertisement on the platform

To promote your company or business through YouTube regardless of whether it’s a personal business, or an enterprise, you must create what your customers would like to see.

It’s not difficult, is it? It’s not!. As you are aware of what your customers actually need and not what you think they’d want that’s the trap that many companies are caught in.

You also have to make sure that the right people can find your videos. YouTube is a search engine, which means you’ll need to optimize your content to your YouTube algorithm, the same way you would with Google SEO.

Without further delay Here is your complete, step-by step guideline on how to effectively market your company on YouTube.

Step 1: Start by creating an account on YouTube for your company.

The first step is to need to create a YouTube channel.

Because YouTube belongs to Google, you’ll need to create a Google account (Gmail) to sign up for the YouTube channel. You can sign up with an existing account, or create a new one specifically for the purpose of managing your business.

Controlling your YouTube channel using an account with a brand is a best practice as opposed using the personal Google account. One reason is that it lets several individuals within your company to manage and maintain the YouTube channels of your employees.

Additionally, it lets you expand your business further by adding more YouTube channels.

Okay, now that you’ve got the account. The next step is to add other information like the;

• “About” information.
• Image of the channel (the “header” image and profile image).
• Links to websites and social media.

Follow our step-by-step guide how to set up an account on YouTube. YouTube account to learn more about.

Step 2: Learn About Your Audience

Okay, this might be a little difficult. What would audience like?

To answer this question it is necessary to be able to answer the following two queries:

1. Who are you creating the videos for?
2. What are they currently viewing on YouTube?

For a start, it’s important to understand the fundamental YouTube demographics. YouTube has more than 2 billion users, and 72 percent of American internet users frequently browse YouTube. 77% of those between 15 and 35 years old are on YouTube and, unlike other social media platforms it doesn’t have a significant decline in the number of older users.

YouTube isn’t just a phenomenon across the USA. There are more than 100 versions that are localized to YouTube for different countries around the globe.

Take some time to research the people your viewers are already watching on YouTube. What kind of content are they watching?

To answer this question is very easy. If you have already got your YouTube channel setup make sure you check Your Analytics tab.

This will provide you with invaluable insights into your viewers’ preferences and demographics. You can determine how many people find your videos via searches, and seeing it in their feeds or other sources.

You can also use social listening to discover your target audience.

What is the best method is to establish a lasting relationship with others? by watching them from afar Of course.

Yes, it’s true social listening allows you to search on a continuous basis across social media platforms, such as YouTube to find references to your brand or specific terms.

If you take a look at what people have to say about your company or you You can determine what people are looking for and use that information to develop suggestions for video-based content.

Step 3: Do Your Research On Your Competitors

The most efficient way to increase your reach & views on YouTube is to determine the strategies of your competition, implement it and do it better.

It is possible to start by researching channels of the competitors you know. Conduct a competitor analysis for the following reasons:

• The number of subscribers
• Average views per video
• Frequency of posting
• Overall video quality
• What are people saying in the comments
• The topics they blog on are the main topics they write about

Then Ask yourself:

• Are they the top watched channels?
• How do they present themselves?
• What is their voice as a brand?
• What can I do to differentiate my company from others?
• What suggestions can I receive to create new content using this channel?
• All your notes should be put into SWOT analysis. SWOT is a term that means Strengths, Opportunities, Weaknesses and threats (and often makes me think of the Secret Service agent when I say I’m going to conduct a SWOT analysis to my coworkers at the coffee maker).

The first step is likely to increase your audience and subscribers as quickly as you can. Write down the subscriber count of your competitors and views. Keep track of your own growth against theirs every month.

If you’re like me and want to beat their records will drive you to stay on your business even if the growth rate isn’t immediate and slow.

Step 4: Get To Know Your Most Watched Channels

In addition to learning from your competition, you should be learning from your most preferred YouTube channels. It doesn’t have to be related to your field of work.

Through the consumption of YouTube contents, you’ll be able to learn more about the algorithm that are happening, particularly since YouTube is constantly changing.

For instance, do you know that it’s more crucial to have high-quality audio as opposed to video’s quality? True: Poor audio quality can deter people from watching your video or even subscribing to it.

A lot of effort goes into making YouTube videos that people would like to see. When you look at other videos be aware of things such as:

• Video thumbnails
• Channel image
• How many other creators have linked to their posts or products?
• How do other creators edit their videos? This includes text popups , as well as other effects

There are channels dedicated to editing video as well as YouTube’s growth. You can follow these channels, as well as keywords related with YouTube growth, on the Hootsuite dashboard.

Step 5: Optimize Your Videos To Get Views

Let’s talk about how to make you famous.

YouTube’s 2 billion users view around one billion minute of videos each daily. So how can you stand above the rest and get YouTube’s algorithm to play your videos?

If you’re experienced with SEO as well as Google’s algorithms, YouTube is similar to it in manner, with one key differentiator: Personalization.

When you type in a keyword on Google it will show you similar results that other users. I use the term “roughly,” because some results are different based on the location.

However, if you and your friend sat near each other in the same space, connected to the same Wi-Fi, and were searching for the exact same phrase and you’d get the exact results.

When YouTube displays results from searches they consider the keywords and other similar factors Google will look for: How popular a particular video has, the keywords used in the title, etc.

However, YouTube is also a factor in your history of watching and the kind of videos that it has a good idea you love to watch.

So, no two people’ YouTube homepage or search results will be exactly identical.

Personalization plays an important role however it’s essential to perform all the other YouTube SEO tasks to ensure your videos are discovered in search.

Here are the six strategies you should optimize your videos for more views:

• Do your keywords research

Before you can improve your video, you must know what you’re optimizing your video for. Keyword research will give you the keywords people are using to search for content, so you can incorporate it into your video, too. (More on this later.)

You can utilize Google Keyword Planner for keyword research. You can also type your subject in YouTube’s YouTube search bar to see what results appear. These are the things that real people have looked up. This will give you some suggestions for keywords to consider.

• Include your keywords in your video

It is recommended to have one primary keyword, and some additional one for each of your videos. Here’s how you can include the keywords:

• The video’s title (main keyword)
• The description of the video (main keyword and 1-2 additional keywords)
• Include the keyword in the first three sentences
• The tags on the video’s description
• According to YouTube the video, this will have little impact, however, you can use your keywords in tags regardless. It’s only a matter of seconds.

• Use timestamps

YouTube timestamps are like breaking your video into chapters. They allow viewers to move between the sections they are most interested in. This improves the likelihood that they’ll be more inclined to watch your video.

• Create a detailed video description

Every description for a video should contain an individual section of few paragraphs that explain what the video is about.

You can however make default descriptions in order to make it easier to include the sections that you would like to see in each video.

• Create a compelling video thumbnail

Custom thumbnails are essential to get views. Beyond your name, it’s the only other factor that viewers must decide whether they’d like to view your content or not.

What qualifies as a great YouTube thumbnail can vary based on your target audience. At a minimum, you should ensure it’s not an image from your video. The current specifications are 16:9 with a minimum of 1280×720 pixels.

• Respond to remarks

YouTube is a social media platform isn’t it? Therefore, you should behave as if it were. By responding to comments of viewers, you show that you’re in the business of building communities, not make self-promotional posts.

Also, it boosts your video’s popularity according to the algorithm since the more comments, the more popular video.

Step 6: Upload And Schedule Your Videos.

You can upload your video directly to YouTube Studio and either publish it immediately or save it to post it later.

For scheduling, there are a few things to bear in your mind:

1. What frequency will you choose to blog? Choose a time frame that includes daily every week or biweekly, monthly, etc. — and adhere to it.
2. Consider the most suitable time to share your content to your viewers. What time of the day are they most likely to view your video content?

Step 7: Optimize Your Channel To Attract Followers

We’ve discussed optimizing individual videos in the past , but it’s also important to improve your channel in general. Be sure your channel’s images and profile image reflect your brand.

In addition to the visual advertising, YouTube has some built-in features that help to gain more subscribers:

• Make playlists of your videos with topics.
• Create a trailer for your channel, which functions as a commercial that explains the purpose of your channel.

It happens that time you’re watching a film and the creator keeps telling viewers “like” and “like and subscribe?” There’s a reason for that: It is very effective.

When you record your video, make certain to include:

• Invite people to sign up to your channel, and then like or comment on and/or share your video.
• Make a clear and consistent call to act.
• Engage your viewers. For instance, explain the ways in which questions from the audience have influenced the video you are currently watching.
• Make a custom-designed end screen for directing viewers to other videos on yours so that they stay in your channel for longer.
• Include closed captioning: The priority should be accessibility in your content and captions should include Deaf or hard-of-hearing persons who could be part of your viewers. Making your own captions can ensure accuracy , and it is something that you could easily outsource. YouTube also provides free automatic captioning however it often isn’t accurate with words. You can also add translation version of the captions in order to reach a wider audience and get more views from around the world.

Step 8: Try Advertisements On Youtube

Are you not seeing enough growth? Try ads on YouTube.

The majority of YouTube advertisements are video however you can also put banner ads, either within videos or on websites. You can also set your video advertisements skippable after five seconds, or inaccessible.

As as a Google firm, YouTube ads operate through the Google Ads platform. The success of ads depends on an approach of its own that we outline the details in our article on Google Ads.

In addition to the campaign’s strategy before attempting ads that are paid, ensure that you’ve got the following:

• An unbeatable knowledge of who your target audience is.
• Optimized YouTube’s visual description and branding.
• At least uploaded 5-10 videos to ensure that visitors are able to understand what you’re about.

Step 9: Test Influencer Marketing

YouTube influencers — also known as “creators” — are increasing every year. YouTube revealed an increase of 50% year-over increase for creators making more than $10,000 annually, as well as a 40% growth in the number of creators earning more than $100,000.

As new social media platforms are popping up constantly and are becoming popular as the “hot” place to advertise such as TikTok from 2021 onwards, YouTube has proven to be a highly effective channel for companies.

About half of the companies who are planning to utilize influencer marketing will make use of YouTube.

YouTube is a well-known sponsorship channel due to the fact that 70% of users purchased a product that they saw advertised on YouTube.

Similar to any type of marketing or paid advertising campaign, you shouldn’t leap directly into a partnership with an influencer without a bit of preparation.

Know your target audience, know your objectives… You are aware of this aspect already.

Be a good sport and follow the rulesand not only YouTube’s rules. Make sure you follow FTC guidelines regarding disclosure of the content that is sponsored or paid for. Make sure that your creator partner has the hashtags #ad and #sponsored, at the minimum.

Select an influencer that aligns with your brand’s image and you trust to provide top-quality content.

Review your results following the campaign to determine how to improve next time.

Nike’s advertising campaign featuring “What’s Inside?” shows what can be achieved in letting your creative be the main figure. The channel is famous for cutting everyday items in half in order to discover the contents, the appropriately-named channel produced a series of video clips for Nike to advertise a brand new shoe.

The most popular video from the series was when they cut the shoe in half. The video has more than 7.1 millions views.

Step 10. Analyze And Adjust

Similar to every other form of marketing, it is essential to monitor your YouTube statistics at least every month. Use YouTube’s built-in reports to determine what your audience is viewing and what they enjoy most, the source of your traffic from, and much more

Analytics can help you track your channel’s growth, too. Record your data monthly to:

• Subscribers
• Views
• Viewing duration
• Top videos
• Watch time
• Impressions
• The rate at which you click through (CTR)

Watch Pro Tip On Growing Your Youtube Channel as a Beginner

This will serve as your benchmark to gauge your channel’s performance against every month. Is your channel not growing? Perhaps it’s time to rethink the way you market on YouTube. YouTube strategies for marketing.

Originally posted 2022-01-23 17:54:21.