Instagram is a great way to grow your business and build your brand. With over 1 billion users, it’s one of the most popular social media platforms out there.

So how do you get more followers on Instagram? In this article, we will provide some tips and tricks to grow your Instagram followers.

Instagram has become the center of many companies’ social presence, growing conversions, driving profitable traffic to land pages, and nurturing an engaged audience.

If your presence on Instagram isn’t quite as strong as you’re hoping, I guess it’s high time you learned how to sharpen up your techniques to get real organic followers on Instagram.

The larger you grow your Instagram followers, the more opportunities you have to engage and create unique experiences with them.

The organic approach is essential: sometimes brands take the easy route when getting more Instagram audiences.

Pay for followers and likes sites are everywhere. Still, these shortcuts are never worth it because the Instagram algorithm usually gets updated to flush out paid, low-quality accounts and engagements.

In addition, the number on your Instagram following mostly means nothing if it doesn’t denote an engaged audience following that visits your landing pages, makes purchases, and advocates for your brands with followers and friends.

It would be best to start building your audience up the right way with these tips on increasing your Instagram followers.

7 Tips to grow your Instagram followers

1. Optimize your Instagram page:

Before you start brainstorming how to grow your Instagram followers, the most critical steps are to have your page fully optimized.

Treat your brand’s Instagram bio as the homepage of your account.

Without a proper username, profile image, bio, and image captions, there is no way people will know the page belongs to your brand.

On Instagram, your image and bio help build the foundations of your brand identity. The link you add to your bio is your one shot at driving Instagram traffic to your website or any other platform; therefore, optimizing your account is important.

If you are unsure where to link, try product pages or marketing related to specific keywords, campaigns, or hashtags on your Instagram page.

Leverage the 150 characters in your bio to relate your brand identity and show new audiences why they should follow you and the kind of content they should expect.

If you have a professional Instagram account (Business or Creator), you can include additional details in your profile, such as your type of business, contact information, and location.

Utilize all the relevant fields to provide new audiences with all the information they need to decide to follow.

2. Keep a consistent content calendar:

A wrong decision you can make when trying to grow your Instagram followers is to post content at random, inconsistent times.

If you’re fortunate enough to get users to follow you, you don’t want to make them forget the reason they followed you in the first place.

To tackle this, keep to a regular posting calendar. Brands shouldn’t post more than a few times a day to prevent spamming, but whatever your structure, keep it consistent.

When your followers interact with your post, the increased engagement gives you some good algorithm love. So providing your existing followers something great to engage with can help drive in new Instagram followers too.

How often should I post? An analysis by Tailwind discovered that posting daily will grow your Instagram followers four times faster than posting less than once a week.

Sticking to a calendar will help you build a consistent experience for your audiences and keep them updated about your brand.

3. Schedule Instagram posts in advance:

Although the Instagram algorithm has been updated to show users more content they like, posting at the correct times can still boost the visibility of your posts by improving the overall engagement they receive.

There’s so much your brand can do to increase visibility, and with Sprout Social, you can schedule your Instagram content through an easy process.

By scheduling your posts in advance, you get to plan a cohesive Instagram grid that tells an exciting story.

It also enables you to dedicate time to craft engaging captions instead of trying to come up with something witty on the fly.

4. Collaborate with other brands and partners to post your content:

While you’re learning how to grow your Instagram followers, it is essential to know the value of your audience.

The more your follower count grows organically, the more interested customers and buyers you will have.

An ideal way to get customers to follow you is to get in front of them and always be present. It is essential to be present on your Instagram and other brand accounts.

It would be best to try sponsoring user-generated content to get your brand in customers’ feeds. You can also hold an Instagram contest to get your brand out to a broader audience.

These campaigns help build social proof by proving your fans are invested enough to repost your content.

Another technique is to get your page in front of a much wider audience. Try working with larger Instagram accounts in your industry, like reputable influencers related to your niche, to share your content with their audience.

Just ensure your content is valuable; the last thing you want to do is seem too sales-focused.

Search for marketing collaborations and co-marketing plans with other brands to build your Instagram followers.

5. Stay away from fake Instagram followers:

There’s a big difference between an Instagram account with fake and legitimate followers.

You might be tempted to purchase Instagram followers, but the consequence outweighs the perks of organic follower growth.

Fake Instagram followers tend to:

• Have no ROI: It may seem more straightforward to buy followers, but your acquired unmanned or bot new followers won’t buy anything from you. 

People follow businesses on Instagram for a reason, like – what you are posting or your brand in general. These are actual spenders, and they bring monetary value to your company.

• Deceive new followers: If new followers come to an inactive Instagram feed with tens of thousands of followers, it will lower the brand’s credibility. 

Don’t trick people into following you, instead build trust and long-lasting relationships for better interaction.

• Create little-to-no buzz: If you have 10,000 fake followers, how many will like, comment, and share your content? 

Instagram will likely clean up these bot or fake accounts and delete them, making your post seem like engagement graveyards.

Genuine followers can like, share, and comment on your Instagram posts. In addition, these users love it when someone on the other side responds to them.

Creating an Instagram Story

Creating an Instagram Post

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6. Use hashtags that convert:

Among the most tested and trusted ways to gain followers on Instagram are hashtags.

For years now, hashtags have played an essential role in improving discovery and extending our social reach.

As an online marketer, you want to build your community by gaining followers, and hashtags give just that.

To begin, find hashtags that are not over-populated. Because it is not an easy thing to do, try to highlight your Instagram content in a sea of millions of videos and pictures.

It would help to find out the tags that people in your target audience are more likely to view. If you connect with them very well, these users will be more likely to follow your page.

Branded, unique hashtags are one way to group posts around relevant content specific to your brand and campaigns.

You can add up to 30 hashtags in an Instagram post; however, hashtags are often more efficient based on quality rather than quantity.

Do some experimenting to know how many hashtags work best for your specific account.

Don’t go into the hashtag universe blindly; know what you tag to build your following. 

You can get this done with Sprout Social’s hashtag analytics tools, where you have access to hashtag usage and performance data to see what’s working best.

7. Learn from Instagram Insights:

Instagram analytics tools will provide you data on impressions for every one of your posts, along with engagement, reach, top posts, and more. 

You can also find demographic information about your followers, including their age, gender, and location. 

Reviewing these data regularly will help you identify areas where you need to adjust your strategy to help you gain more followers on Instagram.

Among the vital things you need to keep an eye on is what time of day your followers use Instagram, so you can post when people are more likely to view and engage with your content.

Watch And Grow Your Instagram Followers Overnight With These Tips

Frequently Asked Questions

How can I get 1000 followers on Instagram?

• Set up and optimize your profile
• Schedule a content calendar
• Set a regular posting schedule
• Curate some of your content
• Use a consistent, platform-specific brand voice
• Write engaging, shareable captions

How do you get followers on Instagram in 2022?

• Post consistently 
• Make a solid first impression
• Create Instagram reels
• Nail Your Caption strategy
• Partner with like-minded brands and creators
• Actively engage with your community

Why am I not getting followers on Instagram?

One of the reasons might be that you’re not using the right hashtags or aren’t using hashtags at all.

More Tips for your Instagram Presence

Growing an Instagram following is a diverse process. Knowing the nook and cranny of best practices on the platform will help your techniques be more effective.

Learn more with this guide to some of the most vital IG essentials.

Originally posted 2022-02-26 00:02:28.