In this post, we are going to show you how to promote and advertise your business on Nairaland Forum.

Nairaland is an enchanted place. It is a place where you can get a lot of traffic for nothing. The website Nairaland.com is the most famous online forum in Nigeria. It has achieved this feat by being a platform that allows users of similar interests to discuss and curate the best content on the web.

Created a little more than a decade ago by Nigerian technology wizards by the name Seun Osewa, the Nairaland forum today is the biggest network for user-generated content in Nigeria. As of January 2019, Nairaland had a track record of over 2 million registered users, 4.5 million user-generated content, and over 12 million monthly visitors.

People go to the Nairaland business forum for opportunities because of the vast areas of topics people like to converse on the forum. Anything and everything is discussed on Nairaland. 

If you are looking for a new marketing channel to advertise your business on the internet, you should definitely consider using Nairaland. So, to appear in the eyes of more than 12 million monthly online visitors on this platform, you need to understand how you can do this.

In this post, we are going to show you how you are going to promote and advertise your business on the Nairaland Forum.

Let’s dive in.

What is Nairaland?

Nairaland is an online forum/community created by Seun Osewa in March 2005. It is targeted at Nigerians. But in contrary to popular opinions, Nairaland isn’t a blog. It’s a forum.

A blog is more or less like a website where you can post updates or content on a particular topic, which you are in control.

While a forum is a place where different people with different opinions come to air their vast opinion on topics in discussion. Thus, with this simple description, the Nairaland platform is not a blog, but rather, an online forum that houses diverse opinions of people with their unique and precise viewpoints.

Can I Join Nairaland?

The process of joining the Nairaland Forum is actually simple and straightforward. 

Just visit www.nairaland.com click on “Join Nairaland” and follow the instruction on your screen to input your valid email address. Then wait and check your email for a registration link.

Once you get your registration link, click on it to go to the registration page where you can choose a username and password for the forum.

Then click on “Join Nairaland” to activate your account.

Congratulations, your Nairaland account has been set up.

NB: When setting up your account, it is advised that you register a business account with the business name, business logo, and other necessary information that will be needed for easy business identification.

This way, your posts are considered trustworthy and genuine when the visitors see your posts, which can significantly boost engagement on the post.

How to Promote and Advertise Your Business on Nairaland Forum?

In this part, we will teach you how to promote and advertise your business on the Nairaland forum and also the right section of the forum to go, if you need a high rate of engagement.

Before you “post” on the Nairaland forum and reply to other users, you must be logged in on the site. Otherwise, you will only view posts on the website as a guest. 

When you login into your Nairaland account, you will come across a page that has various forums where you have to pick which forum you would love to post in.

On this page, you will click on the forum that matches the content which you want to publish. Then click on ‘create new topic”

Go through the instructions, guidelines, and rules. These rules are important and are to be obeyed strictly to prevent your account from being flagged as a spam account.

When you are done reading the guidelines, then you can go ahead and create your content with its captivating headline. You can choose to add images or other files for your post if you want. The images must not be above 4 MB and for other files not more than 250KB.

Next click on submit. You can go view your profile to see your past posts and the number of views it has gained.

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Some Of The Popular Forums On Nairaland For Maximum Engagement.

Nairaland Politics

Man has always discussed politics since the dawn of time. It’s a niche that never fails to spark up opinions. Everybody has an idea of what type of politics is best and they unapologetically discuss it with passion. This is a forum that is always engaging and you can consider using it as a marketing strategy to drive traffic to your business, but remember not to be spammy. Look for a creative way to talk or tie your brand in with the topic talked about. If there is no way then let it go, or contribute your two cents on the topic at hand. Remember it’s forum first and a marketing channel second.

Nairaland Romance

Who doesn’t have a bad relationship experience they can’t just talking about? Or advice about how to please your significant other? Everybody has a thing to say about romance, which translates to engagements on this forum.

Though there are no particular seasons for a hiked engagement on this forum, but it is quite a forum that brings in a high number of visitors. If you run a dating site or a business in line with romance and relationships, then you can promote your business on the Nairaland Romance forum.

Nairaland Jobs

If you own a job-hunting site, this is a good forum to advertise your business or to promote vacancy news for maximum reach and engagement.

Nairaland Entertainment

The name says it all. This is a forum about everything entertainment. From who is a better artist to movies to industry gossip and gist to upcoming artist promoting their singles on the platform. This forum is a place for you if you run a blog or a website that is all about celebrity gossip and the entertainment industry.

Nairaland Education

A lot of people get helpful useful information from this forum about what school to enter, or what to do when face with challenges from a school. This forum is perfect for you if you own an agency that deals with school admission or has premium information that students and admission seekers are looking for. Information like past questions of various schools and colleges cut off marks of universities or maybe just a discussion on which programming software to use to build an app.

Now, with these are some of the Nairaland forums where you can promote your business and generate engagement and leads for your business.

Strategies to use when advertising on Nairaland

If you don’t have a plan, then you plan to fail. You should have a strategy in place to optimize your investment of time and money in Nairaland. Luckily we came up with 6 strategies that can help you with promoting your business on the Nairaland Forum.

1. Know the Community.

Before you jump on the platform and start posting random things about your business, you should try and understand the Nairaland community. Most people on the Nairaland forum are male between the age of 18-29 and are savvy internet users. They really hate spammers and people who try to use the community for advertising brand products aggressively.

The first thing you should do is get to know the users and understand the platform. Create a profile that looks honest (preferably with your business name) and start observing events happening in sections and forums that are relevant to your brand. For example, if you sell games, you have no business being a forum that talks about politics or theoretical physics.

You should listen to conversations to know more about users who are engaged in topics that are related to the services you provide. If you are caught shamelessly advertising your brand, they won’t hesitate to flag your profile and that can be a huge problem for your business. You know Nigerians don’t have patience.

2. Create Captivating Contents.

Nairaland is all about user-generated content that can be engaged on with comments, likes, and shared by users. Contents that get lots of engagement automatically get featured on the front page of the website where millions of people can see them.

One thing you should know about Nairaland is that it is huge, and the huge number of submissions made every day makes it difficult to stand out. It is significant to only post captivating contents that possess the ability to grab user’s attention fast.

If your post makes it to the front page of Nairaland, you can be sure of tons of traffic, a huge increase in followers, and quite a few conversions too. 

3. Choose the right forum to post on.

When it comes to choosing a section of Nairaland for your posts, there are basically two options.

You can go for a niche section (eg. Travel, Investment, Programming, etc.) with a small number of highly engaged users. The main benefit of this is that its users are relatively easy to convert because they are on your post with an action in mind. If you are browsing through an investment post, there is a 70% chance you are looking for where to invest your money.

The second option is by posting on large sections (eg. Business, Politics, Entertainment, etc.) which attracts thousands of users. You are not likely to get many conversions here, but you are bound to get more traffic.

4. Take advantage of Nairalands paid adverts.

Nairaland has a Targeted Ad Platform with which any Nairaland member can place adverts on the sections of Nairaland where their targeted audiences are most likely to be found. For instance, a programming school could decide to place ads on the educational section on Nairaland for better engagement and conversion.

To place ads on Nairaland, the first thing to do is to get your ad banner designed. Your ad banner should be borderless, 318 pixels wide, 106 pixels tall, less than 30kb in size, and in the JPG or PNG or format. Once you are ready to go live, go to www.nairaland.com/campaign and click “upload Ad” to upload your banner ad and landing page then wait for the approval.

Once your ad is approved, you will be provided with information on how to make payment

5. Provide customer support.

Nairaland is an energetic and lively community. Users know that any question asked no matter how technical or complex it is will get answered. This mindset provides an attractive potential to brands to deliver quality customer service. Right in front of everyone’s eyes.

It’s no secret to know that it costs less to maintain a customer than to acquire a new one through other marketing channels. And by providing excellent customer support, you keep your customers happy and loyal to your business.

6. Don’t get banned.

Online etiquette is important wherever you post online, but it’s, even more, prioritized on Nairaland. The Nairaland community easily bans users who look like spammers or online bullies, which is why it has stood the test of times. Because it gets rid of people who are not contributing anything positive to the community. Always aim to contribute value with every action and always think of the community first. 

Avoid getting banned by following these tips:

• Don’t be excessively promotional.
• Post your content in the right forum.
• Avoid submitting the same comment to different sections or forums.
• Don’t abuse, bully or provoke other members.
• Don’t post pornographic or any sexual pics.
• Avoid posting false information.

Remember Nairaland is a Forum first and a marketing channel second.

Final Thoughts on Nairaland

Now, you have a step-by-step guide that can help you promote and advertise your business on Nairaland Forum. Remember to respect every user by not being too spammy and always try to post in the right Forum. Even if it’s not as engaging as you want, still post in the right forum and if you are to post in another forum, then you have to tweak your content to fit that Forum’s topic of discussion.

All these methods listed are very effective and you might not need external strategies or channels. Read the guidelines and abide by them and you are good to go.