If you want to create a Facebook advertisement, There are a lot of boxes that must be checked.

Are you focusing on the right audience? Are your images dimensions at be able to scale? Are you running the right type of ads? If I’m actually telling you the truth, it can be quite complicated and frustrating if you don’t do it right.

With over 3 billion total users on Facebook each month, and 1.7 billion users daily, Facebook offers up a unique opportunity for marketers to boost their existing efforts. The problem is that with both time and money at stake it’s difficult to find space for oversight.

To make simpler and less complicated for you, I’ve created an outline of steps to help you in keeping all your campaign information clear. If you read this article to the end, the information you’ll assimilate will ensure you’re reaching out to your target audience by putting out the appropriate ad at the right moment.

Facebook provides a wide range of paid advertising options and locations, however every ad can be divided into three parts:

• Campaigns: The campaign is the home of all your assets.
• Ad Sets:  If you’re targeting distinct groups with distinct features, you’ll require an individual ad set each.
• Ads: The ads you see live inside your ads sets. Each set of ads can contain various ads with different colors and copy, images and more.

Once you can know which one you think is efficient for you, you can start running your advertisement.

How to Run Facebook Ads

In simple terms, all you need to do is:

• Create an account on Facebook Ads Manager
• Create an ad using the Ads Manager on Facebook.
• Choose a objective.
• Choose your audience.
• Set your budget.
• Make your own advertisement.
• Monitor your ad’s performance indicators.
• Reporting on Facebook ads’ performance.

If it’s your first time doing this or you don’t understand, let me explain each step further.

Step 1: Create an account on Facebook Ads Manager.

The Ad Manager on Facebook is a relatively simple dashboard that gives users an overview of their advertising campaigns.

The dashboard is a good starting point, it shows the amount you’re spending every day. The dashboard is organized into columns, making it easy to narrow your advertisements to make a customized view of your performance.

Important numbers like frequency, reach and cost are readily accessible, making reporting on results a simple task.

To be able to utilize to use Facebook ads Manager, users require a Facebook Corporate Page because you cannot create ads using personal profiles.

Step 2: Create an ad using the Ads Manager on Facebook.

After logging into the Ads Manager portal, you’ll find an overview of your performance dashboard.

All of your ads, campaigns and ads will be displayed along with the results they’ve generated for the page on Facebook.

If you’ve not yet created an advertisement for your Facebook page The dashboard will be blank.

To create a brand new campaign, click on the “Create” button to far left of the ad type. As you can see in the image below that we’re ready to create an entirely new campaign.

Step 3: Select A Objective

With the right settings and budgeting, Facebook’s Ads Manager media advertising networks has been built to reach your objectives for you . Before starting, Ads Manager will prompt you to choose a goal of your campaign.

There are eleven different goals you can choose from. The list covers everything from general brand recognition to getting people to install your app, and growing the number of people who visit your store.

If you select one of these options by choosing one of these, you’re giving Facebook an understanding of what you want to achieve so that they can offer you the most suitable ad choices. As you can see in the picture above, Facebook’s ads comprise:

• • Brand Awareness
  • Reach

 

• • Traffic on websites

 

• Engagement
• App installs
• Video views
• Lead generation
• Messages
• Conversions
• Catalog sales
• Store traffic

Let’s say, in respect of this article, you’re hoping to increase traffic to your site. If you select the option to promote your site, Facebook will prompt you to type in the URL you wish to promote.

If you’re using software for marketing automation ensure that you’ve created an individual tracking URL that includes UTM parameters to ensure you’re capable of keeping track of the amount of traffic and conversions that result from this advertisement.

Once you have selected the option, the Facebook Ads Manager will then display the option of ad which is the most sensible for achieving this goal.

Do not forget to save this Facebook Ads Checklist so you can use for your subsequent ads.

Step 4:  Choose your audience.

The next step will be to define your audience target You can do this for every advertisement set in that same campaign.

If you’re new using paid ads on Facebook you’re likely to find that you’ll need to test different methods of targeting until you’ve found the audience that’s profitable for you.

In order to help you find your target to narrow your focus, Facebook’s targeting criteria are supported with an audience measurement gauge which is located just to the right of the targeting fields. It will take every single one of the properties you have selected into account to determine the potential reach numbers.

If you’re struggling to decide between one specific target audience instead of a general one, take into consideration your goals.

If you’re trying to increase traffic to your website, you’ll likely want to target the kind of people who are likely to be interested in your product.

If you’re trying to establish brand awareness or advertise a highly appealing offering, it’s fine to concentrate on a wider target market.

The page for creation of Audiences is located within Facebook Ad Manager.

The built-in targeting capabilities of Facebook are vast with options that include:

• Location
• Age
• Gender
• Languages
• Relationship
• Education
• Work
• Financial
• Home
• Ethnic Affinity
• Generation
• Parents
• Political Science (U.S. exclusively)
• Life Events
• Interests
• Behaviors
• Connections

You can also choose to choose a Custom Audience. This allows you to target individuals who are on Facebook that are in the contact database of your company or visited a page of your website.

If you discover an audience that responds positively to your advertisements, Facebook allows you to save those audiences to use again in the future; meaning you may not have to go through this procedure after operating Facebook advertisements for quite a few months.

Step 5: Set Your Budget

Facebook lets you create a daily budget or a life-time budget. This is how they differ from each other.

Daily Budget: If you’d like your ad to be scheduled to be running throughout the day it’s the one for you. A daily budget implies that Facebook will manage your expenditure each day. Be aware that the daily minimum budget for a ad is #998.

Lifetime Budget:  If you’re planning to run your advertisement for a specific period of time, choose a life-time budget. This implies that Facebook will rebalance your spending in accordance with the timeframe you have set for your advertisement to be displayed.

To clarify your budget, you can use the advanced options. This option is to the right of the screen shown above. This section lets you make a few choices:

• Schedule

With this feature, you’ll be able to decide if you wish to have your campaign be continuous and immediately or modify the start and finish dates. You can also set the parameters to make sure that your ads be displayed on specific times and days in the course of the week.

• Optimization & Pricing

Select whether or not you’d like to place a bid on your goal, clicks or impressions. (This can affect how your advertisement is shown as well as the amount you pay for it.) This way you’ll pay for your advertisement to be displayed to those within your targeted audience who are more likely to take your desired action. However, Facebook determines the maximum amount you bid.

If you don’t wish for Facebook to determine the most optimal bids for you it is best to go with manually bidding. This option gives you total control over the amount you’re willing and able to pay for each step taken.

But, Facebook provides a suggestion bid based on other ads’ actions to give you an idea of what you’re supposed to aim for.

• Delivery

Delivery types fall into two categories which are:

1. Standard
2. Accelerated.

Standard delivery will display your ads throughout the day while Accelerated delivery will help you reach a large audience in a short time for ads that have a time limit (Note that this type of delivery requires the use of a manual bid price).

Step 6: Create Your Own Ad

What do you want your ad to look like? It all depends on your original objective.

If you’re looking to boost the number of visitors to your site The Ad Manager of Facebook will offer clicks for website advertising choices. It’s logical, isn’t it?

This advertising option breaks into two types: Links and Carousels. This means that you are able to display a single image advert (Links) or an ad with multiple images (Carousel) using up to five images that scroll for no extra cost.

When you’ve made your choice between two options, you’ll be required to submit the creative materials. It’s important to remember that for every kind of ad, Facebook requires users to comply with certain design guidelines.

For ads that are only one image (Links), Facebook asks that users follow the following design guidelines:

• Text: text:
• Ad Headline 25 characters
• Image Ratio: 1.91:1
• Image resolution (including CTA): 1080 x 1080 pixels

Multi-image ads, also referred to Carousel Ads for multi-image ads Facebook offers the following design guidelines:

• The recommended image size is 1080 by 1080 pixels
• Image ratio 1:1
• Text: text:
• Headline 40 characters
• Link description: 20 characters
• Your photo should not have more than 20 percent text.

Remember this is the advertising alternatives that are available for “Traffic” objective.

If you choose to “boost your posts,” you’ll be presented with a variety of ads, such as that of the Page Post Engagement: Photo advertisement. The ad comes with a distinct collection of design suggestions.

When you’ve selected an advertisement type the Ads Manager will then prompt users to choose the method you’d like to show your advertisement. The options offered are like this: Desktop News Feed, Mobile News Feed, and Desktop Right Column.

Be aware that if your advertisement doesn’t have an account on Facebook You’ll be able to make Desktop right Column ads.

Step 7: Track Your Ad’s Performance Indicators.

When your ads have been running, you’ll need to monitor the performance of your ads. To track their performance You’ll have to examine two sources two places: the Facebook Ad Manager as well as the marketing program you use

According to Facebook Here are a few of the most important metrics to watch at (and what they mean):

Performance: It is possible to further customize the program to include metrics such as the number of outcomes or reach, frequency, frequency, and impressions

Engagement: The site can be further customized to include metrics such as Page likes, Page engagement , and post engagement

Videos: The program can be further customized to include metrics such as views of videos and average. percentage of videos watched

Website: It can be further customized to include metrics such as web actions (all) including checkouts (all), payment information, purchases , and additions to cart

Apps: They can be further modified to include metrics such as installation of apps credit spends, app engagement mobile app actions, and cost per engagement

Events: They can be further modified to include metrics such as the response of events and the price per reaction to an event

Clicks: They can be further customized to include metrics such clicking, clicks that are unique CTR (click-through rate) and CPC (cost per click)

Settings: The settings can be further modified to include metrics such as the start date, the end date, ad set’s names, ID of the ad delivery and bid

No matter which of these measures you employ to evaluate the effectiveness of your advertising campaigns, you will find all the data you need from the Ads Management.

While you’re looking at your data & analytics, you should be thinking about it in four major ways, based on how detailed you’ll need to be:

• The Level Of Your Account
• The Campaign Stage
• The Level Of Ad Is Set By The Advertiser.
• The Level Of Advertising

The Account Level

This provides a top-of-the-line analysis of results across every campaign. There’s a lot of aggregate data that provides a birds-eye of the performance.

Simply go through the advertising manager, and then click Account Overview. There you’ll be able modify the metrics you’d like to view drill-down to time periods, and many more.

The Campaign

It is also possible to get more precise with your research by analyzing the results of campaigns as well as the individual advertisements. This will allow you to identify which messages or audiences and collaterals are performing the most with the.

All you need to do is click on the Campaigns Sets, Campaigns Sets or Ads tabs that are next to Account Overview within the ads manager.

Step 8: Reporting On Facebook Ads’ Performance

Custom reports can be sent by email, too. Here’s how you can create it:

• Choose analyze and Report through the upper main menu.
• Choose Ads Reporting.
• Select Create Custom Report.
• Choose and open an existing report.
• Select Save As in the middle of that save button. Name your document a name , and then check the Schedule Email.

Follow the instructions to modify and confirm your reporting preferences.

While there’s certain to be a myriad of information to consider when designing a paid Facebook advertisement, it is crucial to not lose sight of the bigger image.

The reporting of the number of clicks and conversions on Facebook is crucial. But, if you’re using URLs that have certain UTM codes, you’ll have the chance to evaluate the effectiveness of your ads across all channels with an application for marketing.

The ability to track URLs can aid your marketing software in keeping the track of leads are generated, or, even more importantly the number of customers you’ve gained through your marketing efforts. This data is helpful in calculating the return on investment of this method and is also used to determine how you’ll implement your Facebook strategies for marketing.

Once you’ve learned how to make an advertisement, it’s time to design one for yourself so you can promote your the word about your brand through Facebook and drive leads and traffic from the ideal customers through the social media platform.

Watch the Step by Step Guide on How To RUn Facebook Ads in Nigeria 2022

Originally posted 2022-01-22 15:14:44.